We had a one-hour debate about whether to call the product “$10” or “$9.99.” We landed on $9.99 because it's honest — most software is sold at .99 endings, and pretending we're above that move would be a different kind of dishonest.
The bigger decision was upstream: one tier, one number, $9.99/month with 3 seats included and just $5/seat after, no add-ons, no usage caps. Here's why.
Per-seat pricing breaks tools that should be shared
Most document tools charge per seat — and charge a lot. The result: companies under-buy. The legal team has two licenses, the sales team has six, the finance team has none. Document workflows that should span the company instead get bottlenecked at whoever holds a license.
Our model breaks that loop. The first 3 seats are included, and beyond that it's just $5/seat — a fraction of the $25–65/seat everyone else charges. Add an intern, add a contractor, add the sales team you just hired without your bill tripling overnight.
Tiers force feature theater
The standard SaaS playbook is: build a feature, lock it behind the next tier up. We watched this happen at every prior employer and at every competitor. The product gets built around the upgrade screen, not the user.
One tier means we ship for the user, not for the salesperson. Every feature is in core. The free trial is the product. There's no “professional” tier that hides the feature you actually needed.
The number itself
$9.99/month + $5/seat is what unit-economics math says we can charge sustainably given our cost structure (Cloudflare, AWS, Anthropic) and our funding plan. It's a price we picked, then built a business around — not a price we tested. The simplicity is the feature.
Enterprise
For 50+ seat orgs that need SSO, SCIM, custom data residency, and a name on the contract, we offer Enterprise. Same product, different paper. It's priced by quote because procurement teams want a quote — not because the product is meaningfully different. It isn't.
What it costs us
We give up upside on heavy users. The user paying $9.99 and processing 10,000 envelopes a month is not paying us our marginal cost. We've made our peace with that — the average user uses a fraction of what we build, and the math averages out.
What we get in return: the pricing page is one paragraph. Trial-to-paid is a single decision: do you want to use this? If yes, $9.99. If no, the trial expires and you owe us nothing. That trade — we'll take it.